to This Day

Shane Koyczan, Canadian spoken word poet and performer, is the star of this limited series advertising a series of fictional lectures. To This Day takes the poet’s image in combination with expressive typography and high contrast colors in order to sell the visual essence of Koyczan’s literary style: a colorfully realistic exploration of the human experience through the poet’s own eyes.

Instructor: Gigi McGee (S2022)
expressive typography, advertising